8 Free Tool for Keyword Research / Keywords in Search Engines

No matter it is SEO or PPC advertising, your business whether online store or online media, the field of search engine-related marketing should start with keyword / keyword tracking / research. Keyword research like this is the most important and basic part of all marketing efforts in search engines or Search Engine Marketing (SEM). It not only gives marketers a new way to understand customer thinking, but also tracks potential customers and what products / services they are looking for.

Although keyword tracking is very important in the world of SEO and PPC, there is still a difference between the two. With PPC, you're like offering a certain keyword and paying it every time someone clicks on your ad. Your ad's position in search results is determined by the cost-per-click times multiplied by the quality score, which in part consists of the quality of ads you post, keywords, and referrals to your site pages. If your keywords are relevant enough to your site and what you're advertising, then, the less you have to pay per click.

Unlike SEO, which sometimes selects rankings for certain keywords each month, via PPC, advertisers can improve their paid ad position by increasing their bids and quality score. If you do not want to waste your money on general keywords that have no impact on your business, then you should choose the right keywords for a profitable business promotion / marketing.

Many people connect keyword / keyword research, with the science of SEO, but really, keyword research in PPC also should not be forgotten. Google shows that PPC ad groups have 10-20 relevant and related keywords, so focusing on keywords is important. Fortunately, there are many applications to help you in your keyword planning efforts that are right for your business, and you can use them at no cost.

Here are some free applications for keyword planning available, and very useful.

1. Google Keyword Planner

The most widely used application for PPC keyword planning is Google Keyword Planner. This app allows advertisers to search for new keywords and keywords for ads. The Google app also provides statistics for each keyword, including the size of the search and the estimated cost per click (average cost of perklik). Keyword Planner or Keyword Planning is just the first step that can help you to determine the right keywords, so this is not the only application you can use. As Google says, you can use this plan as 'laying the groundwork for successful marketing'. This can provide basic guidance in advertising organizations and broader keyword selection, but you may miss some valuable keyterms if you rely solely on this app.

2. Google Autocomplete

Start by typing a word or phrase in the Google search box, and any number of predictions that might be similar to the keywords you're looking for will appear. Google's autocomplete concept is based on several factors, including how often users have searched for these keywords before. This will help when you're looking for keywords that are long enough, starting from the initial words. Type your initial word / phrase into the search box, and try typing each letter to see how far the keyword is searched. Also, try typing a keyword and placing a space before the keyword, in order to see the variations that often appear.

3. Ubersuggest

As you can guess, Ubersuggest is a keyword suggestion tool (suggestion tool). This app shows data from Google and other search engines with first / initial keywords, adding letters or numbers to existing keywords, and offering suggestions for keywords. It is also useful to test long keywords and help you find matching keywords.

It also expands your keyword list and helps you generate new ideas for the keywords you want to use. Maybe you never spend more than a minute just looking for a few hundred keyword suggestions, but sometimes, from there you can find keywords you might not have thought of before.

4. Keyword Tool

The Keyword Tool app is almost similar to Ubersuggest, because it uses the concept of Google Autocomplete, but, the Keyword Tool is one step ahead, as it can generate up to 750 keyword suggestions for you. Keyword Tool works with 129 domains in Google, 83 languages ​​and very user-friendly. Not only that, he is also able to express a number of words for the phrases / words before and after the keywords you want. There are no CAPTCHAs or ads that interfere with advertisers when they are researching keywords in depth. And, the best part of this app is to make it easier for you to navigate. If you want a simple app that helps you search long keywords, this app is highly recommended.

5. WordStream Free Keyword Tool

Despite its limited features, WordSream's Free Keyword Suggestion app is more reliable in delivering relevant and valuable keywords for your business theme. This app provides more varied keywords for long keywords, compared to Google's Keyword Planner. And, all of the keyword suggestions this app is displaying are more relevant than the keyword suggestions of the apps mentioned earlier. The app is capable of representing over a trillion search requests, and users can use it up to 30 times a day without paying.

Unfortunately, there are some metrics such as Google Search Volume and Competition that are less precise / relevant results, unless you use a paid version of Wordstream. Unpaid Wordstream also has keyword planning applications including KeyWord Niche finder, Keyword Grouper and Negative Keyword Tool, and more that can help refine the keywords you want to use.

6. Keyword Eye (Basic)

Keyword Eye is a visual keyword application that offers 'keyword blob', where size and color are displayed Keyword Eye, each representing the size of search and competition. You can also see their keyword suggestions in the grid view and sort them with certain metrics. With unpaid Keyword Eye, users can get 20 keywords searched in a day, up to 100 keyword reports, and 25 keyword databases from Google. Unlike WordStream, here you can see Search Volume, PPC Competition, and PPC Competitive Score. Keyword Eye provides data that is large and long, but easy to digest, and is one of the alternatives to find the appropriate keywords.

7. Keyword Revealer's Keyword Tool

KeyWord Revealer is an unpaid app that allows you to view relevant keyword suggestions as well as matching metrics, such as Search Volume, CPC, and Estimated Profit. Similar to Keyword Eye, this app shows how tough the competition is going on and predict which keywords may be profitable. . The keyword suggestions this app offers are highly relevant and worth a try.

But, the free version only allows 3 searches per day, so use it wisely.

8. Adwords Search Terms

Do not forget that the most valuable keywords can come from search keywords that visitors use before they click on your ad. The best way to sneak through their heads is to think like them, when they want to look for services / products. When using Google Adwords, pay attention to choosing the most relevant keywords to your ad group. If the keywords you use are not relevant to what you're advertising, Google may judge them negatively.

To access the Search Query Report in Adwords, go to the 'Keywords' tab, click 'Details' and choose 'All'.

Ingatlah bahwa perencanaan kata kunci adalah suatu hal yang bersifat kontinu atau terus-menerus berkembang, serta memiliki proses yang berkelanjutan. Jika bisa mendapatkan kata kunci yang ‘tepat’,  hal tersebut dapat membawa keuntungan dan kesuksesan dalam pemasaran Anda. Masih ada banyak aplikasi perecanaan kata kunci gratis yang ada, tapi yang telah disebutkan di atas tadi adalah beberapa dari sekian banyak yang sangat berguna untuk PPC.