No matter it is SEO or PPC advertising, your business whether online store or online media, the field of search engine-related marketing should start with keyword / keyword tracking / research. Keyword research like this is the most important and basic part of all marketing efforts in search engines or Search Engine Marketing (SEM). It not only gives marketers a new way to understand customer thinking, but also tracks potential customers and what products / services they are looking for. Although keyword tracking is very important in the world of SEO and PPC, there is still a difference between the two. With PPC, you're like offering a certain keyword and paying it every time someone clicks on your ad. Your ad's position in search results is determined by the cost-per-click times multiplied by the quality score, which in part consists of the quality of ads you post, keywords, and referrals to your site pages. If your keywords are relevant enough to your site and what you...